Do you want to be an conducter?

Jim van Hulst has worked in several leadership functions at EY, ING Bank, ABN AMRO Bank, and Johnson Controls International. His positions have included Director Talent Management, Global Head Professional Development, and Global Learning Technology Leader. Jim has an MSc. in Learning Technology from the University of Sheffield and a Bachelor of Education from the University of Arnhem/Nijmegen. He also holds a diploma in Business Management and Leadership from the Rotterdam School of Management, and he completed his MBA in 2020 from MSM, The Netherlands. He is a frequently asked speaker and author of numerous articles. Jim founded Jignite recently in 2021.

Jim van Hulst, owner Jignite

Do you want to conduct Digital Transformation and lead by example?

I recently completed my Digital Transformation (DT) Sprint , led by Professor Michael Wade from IMD Switzerland.

Digital Transfromation Certificate

This program added knowledge and a different view to my other study, which I received under the leadership of Professor Khaled Wahba. I learned from him how to lead DT. Wahba used the book Leading Digital as general guidance throughout his lectures (Westerman, Bonnet and McAfee). As a small sidestep, both Bonnet and Wade are peers at IMD school.

Do you want to conduct Digital Transfromation and stand in front of your orchestra in order to lead by example? 

According to Wade, to start your organizational journey on DT, you need to ask yourself a few questions:

  • How should we execute our digital transformation?
  • Where do we start?
    What is the sequencing of actions?
  • And in different areas of the business, what precisely should we change, and to what extent?

At first, it may sound like these are easy questions, but finding the right answers is highly complex and demands joint leadership and teamwork. A complete overview of DT is listed in his paper: Orchestrating Digital Business Transformation, which can be downloaded here . As an alternative, you can sign up for the Digital Sprint module at IMD, which starts in June 2022, see this link.

I can highly recommend this investment for this online module in case you want to broaden your knowledge on this topic. It is a very engaging two week program in classses of about 40 people from around the world.

Do connect with me at if you seek an independent consultant to support you and your organization in your DT journey.


Leading Digital; Westerman, G., Bonnet, D., and McAfee, A., 2014 (Harvard Business Review Press, Boston).

Hacking Digital; Wade, M., Bonnet, D. Yokoi, T., Obwegeser, N., 2022 (McGraw Hill, NY,  USA).

Other related articles:

Four important steps for Digital Transformation

Industrial Internet of Things a big win for manufacturing companies?

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