Life-long learning: key to success in a changing world

Jim van Hulst has worked in several leadership functions at EY, ING Bank, ABN AMRO Bank, and Johnson Controls International. His positions have included Director Talent Management, Global Head Professional Development, and Global Learning Technology Leader. Jim has an MSc. in Learning Technology from the University of Sheffield and a Bachelor of Education from the University of Arnhem/Nijmegen. He also holds a diploma in Business Management and Leadership from the Rotterdam School of Management, and he completed his MBA in 2020 from MSM, The Netherlands. He is a frequently asked speaker and author of numerous articles. Jim founded Jignite recently in 2021.

Jim van Hulst, owner Jignite

ChatGPT a new trend in learning & development?

As an L&D professional, you need to be aware of beneficial new technologies that come into the workplace. Therefore you need to have a lifelong learning mindset and an open perspective. The latest trend in Learning & Development is ChatGPT (Generative Pre-trained Transformer).

Introduction to Chatbot technology

Chatbot technology is one of the most rapidly growing areas of digital transformation. It is becoming increasingly crucial for businesses to stay ahead of the curve when leveraging this technology to improve customer experience and optimise operational efficiencies.

Chatbots can automate customer service, provide instant answers to customer inquiries, and even provide real-time support and guidance. Investing in chatbot technology is essential for businesses looking to stay competitive in a rapidly changing business landscape. In addition to the customer-facing benefits of chatbot technology, it can also be used as a valuable tool for learning and development.

Training and Learning & Development

Chatbots can facilitate employee training, e.g. onboarding, provide ongoing support and guidance, and even enable life-long learning. By leveraging chatbot technology, businesses can empower employees to stay updated with the latest trends, technologies, and processes and become more productive contributors to the organisation.

One of the primary benefits of using chatbot technology for learning and development is its ability to streamline the process. Rather than manually delivering information or spending time answering employee questions, a chatbot can provide instant access to training materials and answers to questions, allowing employees to learn at their own pace. Additionally, chatbot technology can customise the learning experience for each employee, providing tailored information and resources that are most relevant to their needs. This personalisation can help increase engagement and ensure that employees are better equipped to do their jobs.

Resilient Workforce

Chatbot technology for learning and development can also help create a more resilient workforce. By providing employees with the tools and resources they need to stay up to date with industry changes, organisations can help to ensure their employees are prepared for any eventuality.

Change management

Additionally, chatbot technology is used to facilitate change management. By helping employees better understand the reasons for change and the implications of decisions, organisations can ensure that employees are on board with the organisation’s objectives and are thus better equipped to understand the change and take appropiate actions.


In conclusion, chatbot technolgy is a powerful tool already in use to enhance organisational learning and development. By leveraging the capabilities of chatbot technology, organisations can enable employees to stay up to date with the latest trends, technologies, and processes and become more productive contributors to the organisation. Chatbot technology can facilitate onboarding, training, support, and change management. Investing in chatbot technology is essential for businesses looking to stay competitive in a rapidly changing business landscape.


  • Bos, N., & Verweij, S. (2018). From Chatbot to Humanbot: The Impact of Chatbot Technology on Learning & Development. Journal of Technology in Human Services, 36(2), 166–182. This article discusses the potential of using chatbot technology for learning and development. The authors explore how the technology can streamline the process, provide personalised learning experiences, and facilitate change management.
  • González-González, A., & García-Crespo, A. (2020). Artificial Intelligence and Human Resources: The Impact of Chatbot Technology on Organizational Learning and Development. Human Resource Development International, 23(2), 175–190.  This article examines the impact of chatbot technology on organisational learning and development. The authors explore how the technology can facilitate employee training and onboarding, provide real-time support and guidance, and enable life-long learning.
  • Lambert, J., Johnson, D., & Williams, K. (2020). Chatbot Technology: A Tool for Talent Management in the Digital Age. Human Resource Management Review, 30(2), 126–138.  This article discusses the use of chatbot technology as a tool for talent management. The authors explore how the technology can improve recruitment and selection, performance management, and training and development.
Disclaimer: This entire article is automated and created using artificial intelligence. I had to change a few things; I checked the references and had the blog written in British rather than American English.
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